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Content that Communicates. 
Clarity that Converts. 

I restore order to erratic B2B messaging to help high-growth SaaS companies find the signal in the noise and clearly communicate their value and differentiation. 

 

By combining forensic strategy with structural clarity and user empathy – topped off with SEO and AEO expertise – I create and execute strategic marketing initiatives that drive leads, pipeline and sales for B2B companies. 

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Hi, I'm Liz

I specialize in the "musty", the "messy", and the "ambiguous".

 

With 20+ years of experience in eCommerce, Fintech, and SaaS, I’ve learned that most marketing failures aren't due to lack of effort, they're a result of foundational and structural gaps.

 

I don't just fill the page with keywords and information that could fit any company in any industry, I identify the broken mechanism in your narrative and build the map back to clarity that converts.

Your content strategy needs more than clever words

I build the foundation, fix the flow of information, turn complex data into clear, optimized maps, and give team the tools to win.

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Services:

  • Go-to-market strategy

  • Value messaging

  • Website conversion

  • Digital marketing

  • B2B content writing 

  • B2C copywriting

  • Sales enablement​​​​

A hallmark of true expertise and insight is making a complex subject understandable. A hallmark of mediocrity and bad strategy is unnecessary complexity – a flurry of fluff masking an absence of substance.

- Richard Rumelt, Good Strategy, Bad Strategy

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LET'S CONNECT

liz@4theloveofcopy.com

+351 963 570 608

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