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Connect.
Engage. 
Convert.
Grow. 

I combine data, brand and product positioning and user research to create and execute on strategic marketing initiatives that drive leads, pipeline and sales for B2B companies. 

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Hi, I'm Liz

I'm a thinker, a strategist, and a do-er.

 

With 20+ years of experience in marketing strategy, product marketing and UX content for companies ranging from global e-commerce to fintech to complex hospitality tech, I have proven success driving digital activations that drive leads, pipeline and sales.

 

The bigger the challenge, the more excited I get. 

Services and specialties

  • Go-to-market strategy

  • Value messaging

  • Website conversion

  • Digital marketing

  • B2B content writing 

  • B2C copywriting

  • Sales enablement

  • Scaling content

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Mark Twain

"Writing is easy. All you have to do is cross out the wrong words."

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LET'S CONNECT

liz@4theloveofcopy.com

+1 415-218-2419

+31 06 11 51 2917

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