About me
Global marketing leader and brand strategist with a passion for words, data, positioning, and driving business value
Three words that describe me best: hard-working, curious, problem-solver (and yes, a hyphenated word counts as one word). These traits are why I love asking questions to understand a topic, a product or a brand, and using that information to craft impactful messaging that drives leads, enables commercial teams to sell and educates customers.
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My career has spanned B2B, B2C and three-side marketplaces, from tech to e-commerce to food delivery and even a bit of cybersecurity. I guess you could say, I thrive on challenges, relish the joy of finding a positioning statement that resonates and love the fun that comes with testing new channels and mediums to reach customers.
Why work with me?
As a strategic thinker and leader, I thrive at the intersection of storytelling, user research and data-driven insights, crafting compelling value-led narratives that drive results at every stage of the buyer journey.
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I’ve built and led teams of writers and marketing strategists, shaping messaging and campaign strategies that resonate with prospects and enhance brand positioning.
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Beyond the office, I am a coffee lover, intrigued by the science behind the slow pour and similar brewing methods.
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Let's grab a coffee and chat.
What drives me
Gallup Strengthsfinder Traits
1. Restorative: I'm a problem solver 2. Learner: Like it says, I love to learn, which is what I love about content marketing 3. Signficance: Making an impact on my team, the business, the user - it's what drives me. 4. Relator: People - and their feeling and job satisfaction - matter to me. 5. Intellection: Let's talk about deep topics and big strategies.
My Sparketype
Primary Sparketype - Scientist: If there's a problem to solve, a question to answer, a puzzle to solve, bring it on. Shadow Sparketype - Maven: Is there a product to explain, a value to unlike, a customer need to uncover, let me at it and I won't give up until I have the information I need.