With AI, anyone can create content.
That's a problem.
Whether you need a marketing leader in-house or freelance content strategy and execution, I bring 15+ years of experience in B2B SaaS along with the critical thinking skills to make AI a tool to force multiple, not a substitute for intellectual rigor.
Hi, I'm Liz
I'm a B2B marketing leader who solves the problem growing SaaS companies actually have.
It's not producing content. AI made that fast and cheap.
It's that when everyone can generate everything, sounding like everyone else got easier and standing out got harder.
After 15+ years across SaaS, fintech, and e-commerce (Mews, PayPal, Capital One, Booking.com, SurveyMonkey), I do the part AI can't: I figure out what's actually broken, decide what's worth saying, and build the machine that says it.
Your content strategy needs more than clever words
I build the foundation, fix the flow of information, turn complex data into clear, optimized maps, and give team the tools to win.
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Services:
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Go-to-market strategy
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Value messaging
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Website conversion
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Digital marketing
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B2B content writing
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B2C copywriting
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Sales enablement​​​​
